How Concealer Is Applied

The job of a concealer is to hide the things that we don’t want other people to see. But depending on what you want to hide and where it is on your face will determine what type of concealer you use and how you apply it. That’s exactly what we’re going to explore now!

To start with we need to pick the right concealer. Choose one that is up to but no more than 2 shades lighter than your current skin tone and that is also yellow based. Notice we said current skin tone… if your skin tone changes (you’ve been on holiday and have a tan) then you will need to get a different concealer that is up to but not more than 2 shades lighter than your tanned skin tone. You might end up looking like you’re wearing Halloween makeup if you go too light with the concealer.

If you’re just looking for general coverage and don’t have any specific areas that you would like to conceal then begin by adding a few dots to the inner corner of your eyes and underneath the eyes near the lower eyelashes. Tap the concealer in and blend well. Tapping is always better than rubbing. You can then continue with the same technique on other areas like your nose or chin. Wherever you would like to put it basically. Do this gradually and start with a ‘less is more’ approach. If need be, you can always apply another layer… we’re all seen the cake effect that can happen when concealer is applied a bit too liberally. Follow this up by taking a light and fluffy brush and use it to apply a light dusting of a loose powder to help set your look.

Now, if you have specific areas that you would like to cover then we’ll give some tips on how to manage them. We have listed some of the more common issues and have given very simple and brief (but effective) methods of application that will make your concealer work much better for you.

Dark Circles: To cover these don’t use a regular concealer. There are concealers designed specifically for this reason. Alternatively you can try a highlighting cream to create a more awake and alert looking eye.

Spots/pimples: For this, a good starting point is to apply a liquid bandage over the area to give a little extra protection and then gently building up layers of concealer. Don’t apply too heavily or you will just bring more attention to the area (something you’d like to avoid) and then follow this up by applying a translucent powder.

Scars: If you have scars on your face from acne then concealing them requires quite specific techniques of application. For a concave or pockmark scar you will need to take an angled brush and dip it in the concealer. For this choose a concealer that is a shade lighter than your skin. Fill in the centre of the scar but be careful not to go over the edges. After this, dust the skin with a translucent powder. For hypertrophic or raised scars then we recommend using a concealer that is the same shade as your skin and apply it by patting the concealer on to the scar. This should be followed by a setting powder.

Redness around the nose: To hide any redness around your nose it is important to recognise that it is often the case that makeup will come off this area more quickly due to oil. Because of this it is important to use an oil absorbing setting powder and apply it after you apply your concealer. In the winter, if you get dry skin here then be sure to keep it moisturised.

How a Custom Marketing Plan for Plastic Surgeons Will Improve Your Brand and Increase Sales

You can transform your plastic surgery practice from revenue highs and lows to a steady stream of patients and profits when you have a custom marketing plan for plastic surgeons in place.

This approach allows you to dominate your market because you will be firing on all cylinders while your competitors continue their narrow focus.

Here is what you focus on that gets you the most reliable results:

Internet Marketing to Attract New Plastic Surgery Patients

Work with a reputable Website company that knows the plastic surgery industry. Get references and review their work. Then stay with them. The more you bounce from one Website company to another, the move leverage you lose.

Pay to Play. Being found organically on the first page of Google is getting more difficult. Decide on a monthly advertising budget and focus on only one procedure for the biggest impact.

Set up a protocol for incoming leads. The first responder usually gets the business so be sure your system and staff follow-up immediately.

Retention is the New Patient-Attraction Strategy

Patient retention should be part of a marketing plan for plastic surgeons. You miss the opportunity right under your nose to double your results when you miss this in your marketing plan… Focus on your established patients who already know, like and trust you.

Your established patients are less price sensitive because they have more to go on than price. They know you’re a reputable surgeon because they have experienced your work first hand.

They can see your results so they have peace of mind they’ll get another good result. That matters more than saving money to a majority of your patients.

It’s also far cheaper to encourage your established patients to return than it is to attract new Internet Stranger Patients to replace them since it takes a lot to get someone’s attention in today’s crowded marketplace.

And, your established patients are also more likely to give you a great review, permission to show others their before/after photos and help spread the word about you.

Encourage More Word-of-Mouth Referrals

And we all know new patients come from current patients so they must be included in your marketing plan for plastic surgeons.

Word of mouth referrals are your lifeblood. You’ll run out of time, money and energy running a “burn and churn” kind of practice, right?

The longer you’ve been in practice, the less you need to exert that kind of energy because you now have a raving fan club… or at least you could have a raving fan club who returns and refers a lot more often.

The best marketing plan for plastic surgeons includes strategies to attract new patients by being the first to respond and follow-up with new incoming leads. Also to nurture their current patients so they return and refer.